Tuesday, November 19, 2019

012 - Hotel Digital marketing...

Hotel Digital Marketing White Paper

Now Available: The Q4 2019 Hotel Digital Marketer’s Whitepaper

November, 19 2019
NextGuest

Unnamed vacation property overlooking the sea

Now Available: The Q4 2019 Hotel Digital Marketers Whitepaper

Now available for viewing and download, the NextGuest Q4 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences.

Read the NextGuest Q4 2019 whitepaper to learn about:

What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in digital. This month we look at the new resort fee legislation, Google’s push into vacation rentals, social media advertising, and more.
From the Design Studio: Get inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of The Crawford Hotel, SANGHA Retreat, and InterContinental Maldives.
Metrics that Matter: The key to success is knowing what is considered to be not just good, but great. We take a look at some trending initiatives like the increase of accommodation searches beginning on search engines, email marketing, and the use of mobile devices to research, plan, and book entire vacations.
A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at Reese’s interactive social media campaign and how Chipotle has invested in its new loyalty program.

011 - Hotel Check In Guide

Hotel check in: Your complete guide to processes, strategies, and software

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Hotel check in

A guest’s arrival and check-in at your B&B is the most important part of their customer service journey.

You want them to walk in and feel recognised, attended to, and most importantly welcomed. This is their first impression of your property after all.

To get check in right at your property, there’s a lot to consider. The guest’s needs must always come first, but you also need to take into account the efficiency of your business and how you can operate most effectively.

This blog will help make hotel check in clearer and give you some ideas about which direction the check in process is heading, including what you can do at your property.